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This Date in History: September 3, 1962

The prerecorded season premiere is shelved before airtime due to competing sponsors. Winston had paid for the evening's show, while guest panelist E.G. Marshall's series The Defenders is backed by Viceroy.

The classic guessing game in which a panel questions three contestants in order to discern the only expert, "To Tell the Truth" remains an enduring Goodson-Todman panel show.
Dedicated to the history of the "To Tell the Truth" game show in all its forms,
"To Tell the Truth" on the Web is a cooperative project designed to offer
research and help former contestants locate their series appearances.

Read the New York Times article profiling TTTT on the Web